Understanding millennials

Personas

Five emerging millennial personas showcase the different aspirations, motives and ways of interacting with digital world. From The Millennial Index infographic here.

Myths

The Millennial Index also share 5 myths about millennials. Highlights:

  • Myth: All Millennials spend their lives on Social Media. Reality: Only a minority (41%) spend more than 3 hours a week on Facebook.
  • Myth: It’s all about smartphones and tablets. Reality: 65% of Millennials spend more time accessing the internet via a laptop or desktop PC.
  • Myth: Millennials are dazzled by celebrity culture and fame . Reality: Millennials are more likely to share a link related to their work or study.

Nielsen share their findings and myths. Highlights:

  • Myth: Millennials are narcissistic. Reality: Millennials care about self-expression, but they aren’t totally self-absorbed.

(If that’s not enough, Salon claims that millennial entitlement is a myth and Fast Company share their 5 myths about millennials.)

Advice

How to Get Millennials to Love Your Content: VICE’s Magic Formula

  • Millenials are looking for a non-traditional news source to keep them informed
  • Make Them Care. Video is an empathy machine… The future of news for Millennials will be built on empathy.
  • Meet Them Where They Are – On Social

ComScore rankings

This article by Nieman Lab shows which sites rank the highest for reaching millennials. I wonder how Metro fares?

What do you think? Leave a comment below.

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