In this series i’ve written a lot about brand, but brand is only a part of the story. There are lots of questions to be answered. Here are just a few…
What drives return visits?
This Contently blog says length of first visit is a big factor. Here is the data.
Is this true for Metro? What about sharing… does that increase the chances of a return visit?
What drives direct traffic?
What proportion of traffic do competitors like MailOnline get from email subscriptions?
These are exciting times ahead at Metro. Our brand, content and product are all moving in the right direction.
Stay tuned for updates!