SEO, social and direct traffic

The web is fickle. Google and Facebook can change their algorithms over night. New sites like Twitter can quickly rise up and become users home for news.

For a business like Metro to be robust, we need to find a balance between social, SEO and direct traffic.

For Metro, over a third of traffic is SEO, a third is social (if you include dark social), and direct traffic is well under a third. A chunk is also traffic from external sites (e.g. bbc.co.uk).

That’s why direct traffic is our current focus. Maybe we should divert some resources from SEO?

 

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