What can dating sites tell you about your brand?

If your brand was a person… how would it fare on a dating site?

Here is what people on dating sites seem to think is important (based on number of profiles matching various words).

Verbs

  • Entertain 133
  • Amuse 91
  • Laugh 1500+
  • Feel 1046
  • Inform 92
  • Learn 1043
  • Understand 162
  • Share 599
  • Talk 1226
  • Discuss 157

Search uses stemming e.g. entertain/entertaining, amuse/amusing/amusement, inform/information.

I suspect that stemming means that non-verbs get fewer results…

Adjectives

  • Narcissistic 9
  • Cool 369
  • Edgy 4
  • Smart 86
  • Clever 49
  • Ironic 45
  • Funny 714
  • Irreverent 284 (an option in the “Humour” select box)
  • Provocative 0

Nouns

  • Humour 909
  • Conversation 556

Results are from Guardian Soulmates (because they’ve got a good search): Women only, 18-31, within 100 miles of London.

UPDATE: “Interesting” gets 40% more hits than “funny” (the most popular adjective)

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