5 ways to improve your news site: tips from BuzzFeed, Upworthy and Huff Post

Upworthy

“The right sidebar, paired with a minimal design, increased social shares by 28%.” (source)

“when we added distractions, user sharing went down” (source)

BuzzFeed

“People got used to this idea that you had to dumb down content to be popular. In fact you’re more likely to spread smart content” (source)

Huff Post

Huff Post found that placing the author’s name above a headline almost always leads to more clicks than omitting it. (source)

Other

“WhatsApp getting 18 percent of share-button taps (vs. 13 percent for Twitter, 34 percent for Facebook, and 35 percent for email).” (source)

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