Here are some snippets from a two year old post about my “news 2.0” prototype.
“IMO, there is a sweet spot between the two [social networks and traditional media]… It means making content fresher via smarter use of content and tweets…
Of course, traditional media also has to become more social. It’s where people go for news. Journalists might not like to admit it but… for most people news is as much about gossip [conversation] and entertainment as it is about information.”
At Metro, the last two years has seen us get much better at promoting fresh content. We’re looking at putting tweets on the homepage. Our content is more conversational and entertaining. We’re winning.
Sadly the “news 2.0” prototype no longer works (since we moved to WordPress and changed our content API). The ideas were good though.