Scrum is a flavour of Agile. It’s 100% aligned with SMART objectives.
- Specific: Requirements for the sprint should be well defined.
- Plan A is results-based: have the changes had the desired impact? (E.g. has Metro Incentives had 50 nominations in its first week?).
- Plan B: has the business got what they expected (live or demo)?
- Achievable: The people in the trenches should be the ones who get to say if its achievable.
- Relevant: The business should be the ones prioritising requirements.
- Time-based e.g. 2 weeks. Short is good. More iterations means more feedback.
Some companies have multiple concurrent projects. One option is multiple teams… which happens to be the subject of my previous post.