Conversations. Not meetings.

Maybe we don’t need a big meeting about X.

Maybe it’s better to have lots of small meetings. 2 or 3 people meeting for 5-10 minutes. It’s the Steve Jobs approach.

Today it was Dave and Jamie, then Dave, Matt and Martin. Friday it was Matt and Larry.

Tomorrow it might be Martin and Joe. You get the picture.

It gives space for ideas to ferment. It gives more people a real say. It avoids groupthink. It avoids bottlenecks. And besides, big meetings are boring. Would you prefer more meetings or less?

To put it more formally: It might accelerate the evolution of successful memes.

Meetings = groupthink (unless you use 6 hats) = extinction.

We don’t need a grand plan. We need small experiments. Preferably 1 day. Max 2 weeks. We need feedback. Lather, rinse, repeat.

It might expose a critical flaw! No big deal. You didn’t invest much in it.

You might learn something. It might drive more traffic. It might give momentum for… another small experiment! Within a couple of weeks you might have a couple of wins and a couple of losses. You can build on the successes.

Everyone should do it. Anyone can start a blog. Or do AB testing. Or design a logo. Or learn HTML or javascript. (All cool sites have  javascript api so you can mashup their data). Or learn about usability. Or run an online survey. Everyone should spend 2 hours every 2 weeks trying something.

(A caveat: meetings can be OK for some things, but not innovation).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s